APPLE & IPOD

Apple has sold 100 million iPod music players.

The company also noted that it had sold more than 2.5 billion songs, 50 million TV shows and more than 1.3 million movies through its iTunes music and media store.

“Apple took a totally different approach than most of the other companies,” said Roger Kay with Endpoint Technologies Associates.


While other companies saw digital music players as primarily for gadget geeks, Kay said Apple decided to “human engineer this so that people will like the experience. That was very, very key (to) setting the pace for everyone else in the industry.”